Energy Storage Europe 2017: Apricum

Energy Storage Europe 2017: “Technologically open business models have the best market opportunities“

Reduced early booker tickets and programme available as of 21 November 2016

Düsseldorf, 16 November 2016 -Technologically open business models can benefit particularly from the growth of international storage markets, and flexibility is becoming a key factor for success. Florian Mayr, partner and storage expert of management consultancy Apricum, will present this thesis in a keynote speech at the Energy Storage Europe Conference 2017. A total of more than 240 speakers and approximately 3,900 visitors from over 50 countries are expected to come to the 11th International Renewable Energy Storage Conference (IRES 2017), the 6th Energy Storage Conference (ESE) as well as the accompanying trade fair Energy Storage Europe Expo in Düsseldorf.

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Changing markets

“Today the storage markets are still comparatively small and characterised by individual, often geographically determined application cases. They are subject to strong change and are dependent on the current challenges and regulatory conditions in the respective country,” says Mayr. However, he believes that storage units are rarely without alternative. Instead, they often compete with other solutions for the same energy management tasks. These tasks include grid expansion with limited cable capacities or the supply of control energy, which, until recently, took place mainly by means of fossil power plants.

Hence, Mayr believes that in addition to major opportunities, the path to the expected mass market for energy storage units also contains numerous uncertainties for the currently operating companies: “They need to ask themselves which of the currently competitive application cases will still exist in future and which new ones will arise. There is also the question regarding with which business models one’s own company can best participate in the projected growth.”

On this basis, according to Mayr, it is not necessarily the optimal command of a certain storage technology that opens up the best market access, but rather flexibility: “Those who are able to adapt quickly to many new applications cases and customers, and to use the suitable technologies in each case, make themselves as independent as possible from the uncertainties in a market environment that is still very dynamic. And at the same time, they can gain the best benefit from new opportunities,” says Mayr in summary of his thesis.

More than 240 lectures in the conference programme

The International Renewable Energy Storage Conference (IRES 2017) and the Energy Storage Conference (ESE) offer a total of more than 240 lectures on economy and finances (ESE) as well as science and social politics (IRES). The complete programme and the reduced early booker tickets are available at as of 21 November 2016. Around 180 exhibitors are expected at the accompanying Energy Storage Europe Expo.

Press Department Energy Storage 2017
Daniel Krauß
Sabrina Giewald
Tel.: +49 (-211)-4560 598
Fax: +49-211-4560 87598


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