Messe Düsseldorf GmbH makes €243m in sales revenues; Messe Düsseldorf Group achieves over €10m Profits; 70% international exhibitors at the Group’s proprietary events in Düsseldorf; Good forecasts for 2016: Group revenues to increase to approx. €420m; Messe Düsseldorf GmbH expects revenues of around €380m; Further development of 2030 strategy: Strategic expansion of global portfolio:
The Messe Düsseldorf Group continued its successful development in 2015. Due to the trade fair cycle, 2015 had fewer events, with €302m (2014: €411.5m) in revenues. The Group as a whole achieved €10.3m net profit after tax (2014: €57.7m). Outside Germany the Group generated around €100m (previous year: €112m). The Czech Republic (€31.7m) and Russia (€31.3m) continued to be the top-selling international markets, followed by China (€13.7m) and Singapore (€7.3m). In all, the international share of the Group's revenues was 33% (2014: 26%).
Messe Düsseldorf GmbH’s revenues in 2015 were around 3.5% above plan (€235m), totalling €243m (previous year: approx. €348m). Proprietary events in Düsseldorf itself accounted for approx. €183m (2014: €277m), while events and other revenues were about €20m (2014: €29m). During the past financial year the biggest revenue drivers in Düsseldorf were the number-one events MEDICA, ProWein, A+A and boot and the metal quartet – GIFA, METEC, ¬THERM¬PROCESS and NEWCAST – which all greatly stimulated their respective industries for future developments. The annual GmbH results after tax were approx. €31m (2014: €51m). This included a one-off special effect of €22m, resulting from the sale of Veletrhy Brno in 2016. If this one-off effect were excluded, the result would be €9m. The share of international business, realised directly by the GmbH, was approx. €40m (2014: €42m). The revenue drivers were Collection Première Moscow, interplastica, METALLOOBRABOTKA and PLASTINDIA.
Werner M. Dornscheidt, President and CEO of Messe Düsseldorf GmbH, sees the result as confirming the Group's strategy with its focus on the relevant industries and markets: “We are taking the focal areas of the world’s leading trade fairs to new growth markets and creating feedback effects. At the same time, our existing events in Düsseldorf are continuing to develop steadily, with new ideas and trade fair strategies. As in the past, this was borne out by drupa 2016 and K 2016 again. Even in times of economic difficulties we can therefore expand, invest in our exhibition centre and consolidate our long-term position as the world’s number-one organisers of capital goods trade fairs.
Positive economic impact on Düsseldorf
By achieving the sustained development of its trade fairs on home ground, the subsidiary in Düsseldorf also ensures a positive socioeconomic impact. Between 2012 and 2016 Messe Düsseldorf GmbH has paid €35m in business tax, i.e. an annual average of €7m. Moreover, thanks to indirect returns, Messe Düsseldorf has contributed around €26m to the City of Düsseldorf per year. Taken together, exhibitors and visitors have spent over €700m, and the Group has generated more than €1 billion in induced sales year by year. Messe Düsseldorf is expecting to see 1,800 exhibitors with 30,000 staff and about 300,000 visitors at drupa (the number-one for print and cross-media solutions) from 31 May to 10 June, about 3,000 exhibitors with 30,000 to 40,000 staff and around 20,000 visitors at K (the world’s number-one trade fair for plastics and rubber) from 19 to 26 October. “This large number of visitors does of course create quite a buzz within the city. Hotels, catering businesses, local retailers and taxis are just some of the industries that benefit directly from our trade fairs,” says Dornscheidt.
Sustainable business secured by sound financial and asset Position
As Messe Düsseldorf sees it, its expansion of national and international business and its future investments are very clearly based on a sustainable development without subsidies. Compared with the previous year, the total assets of the Messe Düsseldorf Group increased by 4.0%, reaching €669m. The asset situation continues to be characterised by fixed assets at 75.1% of the balance sheet total. The Group’s liquid funds rose to around €133m. This, says Dornscheidt, included deposits for future events. On the liabilities side the Group's equity decreased from €427m to €424m – an equity ratio of 63.3% (2014: 66.3%). Following the recommendations of the Supervisory Board, the shareholders decided at their meeting that a dividend of €10.141m should be paid out.
As in the previous year, a large proportion of the operating cash flow will be used for the further development of the global portfolio, both in content and operations, as well as for modernising the Düsseldorf Exhibition Centre. The complete refurbishment of all halls and customer premises should be completed by 2030. The planned investment total for renovation and construction activities is €636m, which – like all the Group’s investments – will be generated in its own strength. Rebuilding of the new South Entrance building and halls 1 and 2 is at the planning stage in 2016.
The high level of internationalism shows that Düsseldorf is a venue with world class Quality
In 2015 Messe Düsseldorf GmbH held a total of 18 proprietary events and 11 guest events at its home base. Filling 891,054 square metres of net hall space (previous year: 1.3m square metres), 25,819 exhibitors (2014: 31,269) showcased their innovative products and services to around 1.1m visitors (previous year: 1.4m). Conventions attracted over half a million visitors.
The proportion of international exhibitors at proprietary events in Düsseldorf itself continued to be significant, averaging 70% (previous events: 68%). The high level of internationalism was particularly in evidence at NEWCAST (84%) and MEDICA (78%). The share of international visitors averaged just under 26%, reaching almost the level of the previous events. The highest rates were achieved at NEWCAST (66%) and MEDICA (61%). “The global market quality of our events is increasingly also attracting more export-focused decision-makers,” Dornscheidt explains.
The 2030 strategy: driving the expansion of global Portfolios
Messe Düsseldorf GmbH can look back to a successful year in the international trade fair business – with a total of 36 contracted and 20 proprietary and joint events. The largest number of events were held in Russia, China and India. In addition, 31 events were conducted by Trade Fairs Brno at its home base in the Czech Republic.
Dornscheidt is pleased: “This positive international development of events is a success we’ve achieved through our Messe Düsseldorf 2030 strategy,” he says. He explains that, in addition to the ongoing development of the world’s leading trade fairs and digital customer services, the Group is now putting an even greater focus on expanding its global portfolio and international sales activities.
In 2015 the Global Packaging & Processing Portfolio was expanded to include a new trade fair quartet in China – the Shanghai World of Packaging (SWOP). At the same time last year’s C-star in Shanghai was a successful spin-off of EuroShop. Also, Metal Middle East in Dubai established itself as an important international trade and contact platform on the Middle Eastern growth market and in the United Arab Emirates. For the first time, the plastics trade fair INTERPLASTICA was held not only in Moscow, but also in another major Russian city, Kazan.
International highlights in 2016
“Over the next few years we are particularly going to step up our involvement in the economic areas of Asia and North and South America,” says Dornscheidt. April 2016 already saw IRANPLAST, the first plastics trade fair on the developing Iranian market, as part of Messe Düsseldorf’s international programme. In Mumbai, India, the new FoodPex India will be a valuable addition to the well established trade fairs International PackTech India and Drink Techology. And the events held in connection with the world’s leading trade fair ProWein are also growing. After Düsseldorf’s number-one event had successfully expanded into China in 2013, it opened its gates for the first time in Singapore in April 2016, when ProWine Asia achieved a high level of international participation. Also, a spin-off of Düsseldorf’s specialist conference PUMP SUMMIT is now set to make the leap across the big pond and will be held in Houston for the first time, entitled PUMP SUMMIT AMERICAS.
Forecast for 2016: Revenues will clearly exceed €400m
There is now a clear expectation of growth. The mood at Messe Düsseldorf has so far been positive about the current year. “In 2016, which has a large number of events in our trade fair cycle, we are expecting Group revenues to increase to €420m,” says Dornscheidt. “drupa and K are two of our most important capital goods trade fairs. In addition, we have boot, wire/Tube, CARAVAN SALON and MEDICA,” the CEO continued. He sees the development of trade fairs in the first quarter of 2016 as initial confirmation of his goal. Compared with previous events, both exhibitors’ and visitors’ figures have shown positive growth for Messe Düsseldorf’s proprietary events at its home base. In all, 31 events are being planned for Düsseldorf this year. Internationally, the number of events – including joint events – is likely to be 97.
The Messe Düsseldorf Group:
With a turnover of EUR 302 million in 2015, the Messe Düsseldorf Group maintained its position as one of Germany's most successful trade fair companies. During that year to the tune of 25,800 exhibitors presented their products to 1.1 million trade visitors at the events in Düsseldorf. Add to this more than half a million congress delegates. The Messe Düsseldorf Group is a leading global platform for export. About 50 trade fairs, including 24 number-one events, take place at the Düsseldorf Exhibition Centre in five areas of expertise: machinery, plant and equipment, retail and services, medicine and health, fashion and lifestyle as well as leisure. In addition, Messe Düsseldorf runs between 80 and 100 proprietary events, international participations and third-party events in other countries. Messe Düsseldorf GmbH ranks first in terms of international capital goods exhibitions. The international share at the company's proprietary trade fairs in machinery, plant and equipment was about 64 per cent for exhibitors and 54 per cent for trade visitors; customers travel to the Rhine from about 180 countries. The Group has a global network of sales organisations in 132 countries (71 international representation offices) as well as centres of expertise in eight countries.