Messe Düsseldorf Group's 2009 balance sheet reflects the effects of trade fair rhythms and economic crisis. Russia, the Czech Republic and China remain strong foreign markets.
Messe Düsseldorf GmbH closed the year 2009 higher than planned in spite of the expected low sales volume. Company-organised events were stronger than the national average.
Werner M. Dornscheidt: "We were able to compensate for crisis-related drops in company business through disciplined cost control within the GmbH. We expect a black zero for 2010."
At approximately 256 million euros, Messe Düsseldorf achieved a significantly higher corporate sales volume than planned in the spring of 2009. "Due to the trade fair cycles we had a low number of events last year. Added to this were the effects of the global economic and financial crisis," Messe Düsseldorf President & CEO Werner M. Dornscheidt commented. "Nonetheless, our disciplined cost control has led to a level of sales and revenue with which we are more than satisfied."
As expected, the cycle-related weaker business year 2009 led to a planned reduction in sales of almost 50 percent (2008: 496 million euros). The corporation's annual shortfall after taxes amounts to 19 million euros. Messe Düsseldorf GmbH reports an annual shortfall of 27.4 million – more than 20 million euros more than planned.
Due to the event cycles of the trade fairs – from biannual to quadrennial cycles – there were very few major trade fairs in 2009. Messe Düsseldorf GmbH brought in approximately 113 million euros (2008: 325 million euros) through company projects in Düsseldorf. In addition, guest events and other proceeds amounted to 37 million euros (2008: 22 million euros). Among the most important revenue sources were the MEDICA, boot, A+A and CARAVAN SALON events, bringing in 39 percent of total sales.
Werner M. DornscheidtWerner Matthias Dornscheidt
CEO of Messe Düsseldorf GmbH