Deputy Managing Director
Düsseldorf

While studying international business administration at the Oestrich-Winkel European Business School (Germany), at the University of California, Berkeley (USA), as well as at the Universidad Argentina de la Empresa in Buenos Aires (Argentina), Hans Werner Reinhard devoted his interest to the international exhibition industry covering both theory and practice. The subject of trade fairs was also the topic of his two diploma papers. One was for the degree of a Diplom-Betriebswirt (Business Administration) in 1996, the other for that of a Diplom-Kaufmann (Commerce) in 1997. Still a student, he was already employed by the then NOWEA (North-Western Germany Exhibition Company) in Düsseldorf as well as by its affiliate, Dusseldorf Trade Shows in Chicago (USA).

He started his professional career at Messe Düsseldorf International GmbH by working in the context of a project order for operating the German pavilion at Hanover’s EXPO in 2000. In 1999 Reinhard moved to Leipziger Messe GmbH. After a short period he initially headed the department of management affairs. In 2000 he also took over as head of the protocol department. As of 2001 he additionally assumed  responsibility as a head of project for two trade fair events.

As of 1 January 2004 Mr. Reinhard was appointed to the management of Messe Düsseldorf GmbH as Division Director for Communications. On 1 January 2007 Mr. Reinhard took over management of the company’s inland fairs II division. His work was mainly concentrated on industrial goods fairs.

As of 1 June 2010 Mr. Reinhard has been promoted to Deputy Managing Director of Messe Düsseldorf responsible for parts of the operational business. He is a member of the Board of Directors of Messe Düsseldorf China Ltd. (Hongkong), of Messe Düsseldorf Shanghai Ltd. (Shanghai), as well as of Messe Düsseldorf Japan Ltd. (Tokyo). Mr. Reinhard represents Messe Düsseldorf in the committee of the North-Rhine Westphalia Culture and Business Forum (NRW-Forum Kultur und Wirtschaft e.V.) and also acts as an academic instructor for fair, conference and event management at Düsseldorf’s university of applied science.

Mr. Reinhard is married and has one daughter.

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