Commitment to Location as an Extra Service for Customers
“We are also doing art now,” explains Werner M. Dornscheidt, President & CEO of Messe Düsseldorf GmbH, with a wink of his eye. “This is actually self-evident: apart from being well-known as a trade fair destination, Düsseldorf also enjoys an excellent international reputation as an “art city”. By sponsoring the Otto Dix exhibition at the Art Collection North Rhine-Westphalia we are also supporting the standing of our home town as its ambassadors,” says Dornscheidt explaining the trade fair company’s involvement. Furthermore, this sponsorship also brings great added value for exhibitors and visitors from all over the world, he feels.
To many trade fair customers, says Dornscheidt, the K20 museum is already a household name since it is the only state collection in Germany specialised in modern art and known far beyond the country’s borders. This can be attributed to both the outstanding works of the permanent collection and the major monographic exhibitions organised over the past few years. Time and again the latter have succeeded in covering one creative phase or one specific subject of an artist as comprehensively as never before. The Otto Dix exhibition “Der böse Blick” now compiles the works Dix created during his years in Düsseldorf (1922 to 1925) which were of major importance for him personally and in his later works. “Precisely because of the aura of these works and the important role played by Düsseldorf in Dix’ life we are delighted to support this exhibition,” Dornscheidt goes on to say.
In addition to organising and holding trade fairs at home and abroad, Messe Düsseldorf is also involved in many projects in Düsseldorf. With this new involvement the exhibition organiser complements already existing activities. A prominent example is its partnership with Destination Düsseldorf, which is in charge of such events as Jazz Rally, the France Festival and the vintage car rally Tour de Düsseldorf and which projects trade fair themes into the city with initiatives like “ProWein goes City” or “drupacity”. In this way Messe Düsseldorf helps locational marketing in cultural terms as well as in terms of tourism and economic policy.
Furthermore, this Düsseldorf company is known for its commitment to sport. It serves the sports city of Düsseldorf as an official partner and is appreciated by Deutsche Sport Marketing as an organiser and operator of the German Houses at the Olympic and Paralympic Games. This year sees the trade fair company add two world-class mega sporting events to this list with the Table Tennis World Cup held in Hall 6 and with the sponsoring and organisational support for the Grand Départ of the Tour de France. “We turn the “sports message” into an integrating brand that also produces crucial feedback on Düsseldorf’s international position as a business location and sports city,” elucidates the trade fair boss.
Needless to say, “Otto Dix” is promoted among exhibitors and visitors: “For the duration of the exhibition eleven trade fairs will be held at our premises, including the leading international trade fairs EuroShop, ProWein and interpack that will attract thousands of international guests to the city. Some of these will definitely make a “detour” to the art exhibition,” expects Dornscheidt.
The exhibition “Otto Dix – Der böse Blick” comprises approx. 200 paintings, watercolours and graphics from both national and international collections dating back to the period that Otto Dix spent in Düsseldorf (1922 to 1925). The exhibition can be seen at the K20 museum on Grabbeplatz from 11 February to 14 May 2017. It is open from Tuesday to Sunday and admission for adults costs EUR 12.
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The Messe Düsseldorf Group*:
With a turnover of around EUR 430m in 2016, the Messe Düsseldorf Group maintained its position as one of Germany's most successful trade fair companies. 32,100 exhibitors presented their products to 1.6m trade visitors at events in Düsseldorf last year. They were joined by half a million visitors to various conventions. About 50 trade fairs were held in Düsseldorf, including 24 global leaders in five areas of expertise: machinery, plants and equipment, retail and services, medicine and healthcare, fashion and lifestyle, and also leisure. In addition, there were about 70 proprietary, joint and contracted events outside Germany, demonstrating that the Messe Düsseldorf Group is a leading global platform for export. Messe Düsseldorf GmbH is the trade fair company with the highest level of internationalism in capital goods exhibitions. In 2016 Messe Düsseldorf's proprietary events in machinery, plants and equipment had approx. 72 per cent international exhibitors and attracted 58 per cent trade visitors from other countries. In all, Düsseldorf trade fairs were attended by customers from about 180 countries. The Group runs a global network of sales offices in 132 countries (71 international representations) as well as competence centres in 8 countries.