Overview: International
Interview: „Wherever we identify opportunities, we intend to make use of them.“
02/04/2026
Since February 1, Lars Wismer has served as Regional Head of “Messe Düsseldorf for Asia (MDfA)”. In his inaugural interview, he outlines the importance of Asian markets, discusses strategic opportunities – and explains MDfA’s role as a connecting element within the global Messe Düsseldorf portfolio.
Wolfram N. Diener: “Trade Fairs Build Bridges Between Markets and Minds”
02/03/2026
How can trade fairs build bridges in times of geopolitical tension and increasing trade barriers? This is the topic addressed by Wolfram N. Diener, CEO of Messe Düsseldorf, in this episode of Facing Tomorrow.
“Systemically Relevant for Economy and Society”
11/19/2025
Wolfram N. Diener assumed his role as Incoming President of UFI. In this interview, he discusses the significance of trade fairs as stable platforms in an increasingly frag-mented global economy, the current sentiment in the global market, and the opportunities that AI of-fers to the industry.
Routes are precursors of trade
10/30/2025
Billions are being invested worldwide in infrastructure projects designed to strengthen trade routes. But where are tomorrow’s truly relevant markets emerging? The answer lies along Messe Düsseldorf’s own Silk Road.
New Beginnings on the Gulf: Wired for the Future in the Middle East
08/21/2025
Green energy, gigantic construction projects, artificial intelligence: As the Arabian Gulf is reinventing itself, cables and wires are indispensable for many projects and innovations. The Austrian company Rosendahl Nextrom, which has long been present in the region with its solutions, is using the new platforms offered by Messe Düsseldorf to further boost its business there.
Between Delhi and Düsseldorf
08/12/2025
Indien ist die Volkswirtschaft, die weltweit am schnellsten wächst. Gesundheitswesen, IT, Energie, Immobilien, Fintech und andere Branchen boomen. Die kaufkräftige Mittelschicht wird immer größer, ein interessanter Markt auch für europäische Unternehmen. Zugleich fassen indische Firmen in Europa und auf dem Weltmarkt Fuß. Die Plattformen der Messe Düsseldorf sind in beide Richtungen ein Türöffner.
ProWein Goes Asia: Savoring Connections Worldwide
04/15/2025
Thank you, Düsseldorf; hello Tokyo and Hong Kong! Messe Düsseldorf’s trade shows unite the wine community in each of these metropolises. While ProWein in Düsseldorf draws together visitors from all corners of the globe, the Asian ProWine spinoffs serve as hotspots with a regional focus. Read on to learn how Asian winemakers and buyers leverage this global trade show portfolio to their advantage.
Strategic Bridgeheads: Worldwide Expansion – Done Right
12/03/2024
Our (economic) world has become quite complex, making it all the more important to occupy geographically strategic bridgeheads. Messe Düsseldorf has recently expanded its involvement in several countries, including Türkiye, Egypt, and Mexico. In his editorial, President & CEO Wolfram N. Diener emphasizes the advantages of these markets.
New Paths in Asia: Tomorrow's Markets, Today's Ambition
11/19/2024
For 20 years, before joining Messe Düsseldorf’s executive team, Wolfram N. Diener was a key player in shaping and growing the trade show business in Asia. In his editorial, the President & CEO takes a look at the Asian trade show market and explains why Messe Düsseldorf started its current growth initiative in Asia with a focus on trade shows for the healthcare sector.
Marius Berlemann: “Why We Need to Be Stronger in Asia for the Future.”
10/31/2024
Messe Düsseldorf is continuously expanding its strong market position in Asia. Marius Berlemann, Managing director for Operations of Messe Düsseldorf, presented our Asia strategy at MEDICAL FAIR ASIA 2024 in Singapore.