Overview: Business Insights
Messe Düsseldorf is an Important Incubator for Innovative Start-ups: Interview with Dr. Christian Plenge at MEDICA 2022
03.04.2022
Start-ups are the basis for economic growth. New ideas, products, services and business models not only modernise the economic structure, but also create new jobs.
Wolfram N. Diener: ”Trade fairs deepen the relationship with a brand.”
11.12.2024
The economy is evolving, and many companies are undergoing transformations that significantly impact their brands. Trade fairs bring these brands and their developments to life, creating unique spaces where customers can directly interact with them. Far more than just events, trade fairs serve as powerful platforms for strengthening brand identity and enhancing visibility.
Wolfram N. Diener: „Trade Shows Offer a Glimpse into the Future.“
28.05.2025
In the latest episode of Facing Tomorrow, our president and CEO, Wolfram N. Diener, explains how direct dialogue at trade fairs accelerates technical development and shapes the trends that will shape our tomorrow.
Sparkling Ideas: We Make Startups Shine
26.08.2025
Setting the stage for innovation: Many startups are developing new and disruptive solutions that have the potential to revolutionize markets. Entire industries benefit from the spark of their ideas. In his editorial, Wolfram N. Diener explains how Germany is creating the ideal breeding ground for successful entrepreneurs – and how Messe Düsseldorf is putting startups in the spotlight.
“We need more mental venture capital”
11.05.2026
Marius Berlemann (COO) has been working internationally for Messe Düsseldorf for years. In light of a weakening economy and sluggish innovation, he believes Germany needs more “mental venture capital.”
Innovation in the Gulf region: „Clear focus on future-oriented industries and fast decision-making cycles.“
20.05.2026
Fast decisions, deep ambition, an appetite for partnership: Tarek Sibai, Managing Director at Messe Düsseldorf Gulf Office in Dubai, on where the Gulf region is outpacing more mature markets – and why.
Innovation in the U.S.: „Much more emphasis on execution, measurable ROI, and speed to commercialization.“
27.05.2026
Venture capital, world-class research, dense innovation clusters: Tom Mitchell, President of Messe Düsseldorf North America, breaks down the layered ecosystem for innovation in the United States – and explains why the innovation culture there is becoming more pragmatic.
Innovation in Asia: „Southeast Asia is not just adopting technology, it is becoming a serious proving ground.“
26.05.2026
AI infrastructure worth billions, national strategies from Singapore to Vietnam, and a young, mobile-first consumer base: Southeast Asia is moving fast – but with a new sense of discipline. Shirley Lim, General Manager at Messe Düsseldorf Asia, explains why the region's innovation culture is less about disruption and more about solving real problems at scale.
Packaging Industry: “Regulation Slows Us Down and Drives Innovation at the Same Time”
08.07.2026
Mono-material films, fiber-based packaging and a functioning market for recyclates: Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, explains why the EU’s new Packaging and Packaging Waste Regulation (PPWR) brings more bureaucracy – yet is also accelerating innovation across the industry.