Overview: Business Insights
Messe Düsseldorf is an Important Incubator for Innovative Start-ups: Interview with Dr. Christian Plenge at MEDICA 2022
04/03/2022
Start-ups are the basis for economic growth. New ideas, products, services and business models not only modernise the economic structure, but also create new jobs.
Wolfram N. Diener: ”Trade fairs deepen the relationship with a brand.”
12/11/2024
The economy is evolving, and many companies are undergoing transformations that significantly impact their brands. Trade fairs bring these brands and their developments to life, creating unique spaces where customers can directly interact with them. Far more than just events, trade fairs serve as powerful platforms for strengthening brand identity and enhancing visibility.
Wolfram N. Diener: „Trade Shows Offer a Glimpse into the Future.“
05/28/2025
In the latest episode of Facing Tomorrow, our president and CEO, Wolfram N. Diener, explains how direct dialogue at trade fairs accelerates technical development and shapes the trends that will shape our tomorrow.
Sparkling Ideas: We Make Startups Shine
08/26/2025
Setting the stage for innovation: Many startups are developing new and disruptive solutions that have the potential to revolutionize markets. Entire industries benefit from the spark of their ideas. In his editorial, Wolfram N. Diener explains how Germany is creating the ideal breeding ground for successful entrepreneurs – and how Messe Düsseldorf is putting startups in the spotlight.