GEC is the holding of the joint participation of Messe Düsseldorf GmbH, Deutsche Messe AG and Messe München GmbH in the Sino-German joint venture Shanghai New International Expo Centre Co., Ltd. in Shanghai-Pudong.
The organization of trade fairs of Messe Düsseldorf in China is the task of Messe Düsseldorf (Shanghai) Co., Ltd. with branches in Shanghai and Beijing.