Trade fairs are much more than marketplaces. They are hubs for personal exchange between industry, science, and politics. Here, current developments are discussed, and the course for the future of the industry is jointly set. In the latest episode of Facing Tomorrow, our President and CEO, Wolfram N. Diener, explains how it is precisely this direct dialogue that accelerates technological developments and shapes the trends that will define our world of tomorrow.
The direct contact between exhibitors and visitors sparks impulses that rarely emerge with the same intensity in digital spaces. New ideas for cooperation, product innovations, and interdisciplinary solutions often arise at the trade fair stand – and quickly spread across the industry.
Whether autonomous technologies, sustainable innovations, or digital services – at our leading trade fairs, you can experience in real time which technologies are currently making their breakthrough.
If you want to think about tomorrow today, you can’t rely on white papers and webinars alone. Personal exchange at trade fairs is the secret behind many groundbreaking products and partnerships.
