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Wolfram N. Diener. Credits: Messe Düsseldorf

Strategic Bridgeheads: Worldwide Expansion – Done Right

Our (economic) world has become quite complex, making it all the more important to occupy geographically strategic bridgeheads. Messe Düsseldorf has recently expanded its involvement in several countries, including Türkiye, Egypt, and Mexico. In his editorial, President & CEO Wolfram N. Diener emphasizes the advantages of these markets: They not only offer high growth potential, they also connect world regions and economic areas.

Wolfram N. Diener at this year's ANKIROS in Türkiye. Credits: Hannover Messe Ankiros Fuarcilik AS

“Favorable production conditions, proximity to the U.S. and the United States-Mexico-Canada Agreement make Mexico an attractive location.”

Bernd Jablonowski (l.), Executive Director Trade Fairs at Messe Düsseldorf and Bruno Jaramillo, CEO of Sociedad Mexicana de Fundidores, A.C. (Mexican Foundry Society). Credits: IFP

“The three examples of Egypt, Türkiye, and Mexico demonstrate how markets can be strategically occupied in our dynamic and diverse global economy.”

FoodAfrica Expo is one of the most important food fairs on the continent. Credits: IFP

“Only those who are prepared to break new ground and boldly seize the opportunities of globalization will be successful in the long term.”