Messe Düsseldorf Continues as a Key Partner of Sports

Long-standing partnership with D.SPORTS extended for another three years

Bastian Becker, Director of Sports at D.LIVE, and Marius Berlemann, COO of Messe Düsseldorf (from left to right)

Messe Düsseldorf remains a key supporter of sports in the state capital of Düsseldorf. The company has recently extended its sponsorship agreement with D.SPORTS for another three years, through to the end of 2027. In doing so, Messe Düsseldorf continues to contribute to the promotion of top-class sports in its home city and to Düsseldorf’s positioning as a sporting capital.

Düsseldorf, 13 August 2025. Messe Düsseldorf’s partnership with D.SPORTS is part of a range of the company’s sports promotion initiatives. These also include close ties with Düsseldorf’s traditional clubs such as Fortuna Düsseldorf, Borussia Düsseldorf, and the DEG, as well as its long-standing role as a partner of the DOSB (Deutscher Olympischer Sportbund/German Olympic Sports Confederation) and the DBS (Deutscher Behindertensportverband/National Paralympic Committee Germany). On behalf of Deutsche Sport Marketing (DSM), Messe Düsseldorf operates the German House at the Olympics and Paralympics.

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Marius Berlemann, Chief Operating Officer of Messe Düsseldorf, explains: "Messe Düsseldorf has a special connection to both sports and the state capital of Düsseldorf. The extended partnership with D.SPORTS allows us to bring both together in a unique way. What makes this partnership so special for us is that it allows us to support both top-class sport and events for everyone, because the integrative social significance of sport is particularly close to our hearts. Last but not least, hosting top-class sporting events is excellent location marketing, which Messe Düsseldorf, as an ambassador of the city, carries out into the world through its international activities."

Bastian Becker, Director of Sports at D.LIVE, appreciates Messe Düsseldorf's long-standing support: “D.SPORTS and Messe Düsseldorf are two of Düsseldorf's flagship institutions. For many years, this cooperation has made an important contribution to our work of presenting the state capital of Düsseldorf as a top sports city.”

Media Contact

Messe Düsseldorf Group
Dr. Andrea Gränzdörffer
Head of Corporate Communications/Press Spokesperson
Tel.: +49 (0) 211/4560-555
E-mail: GraenzdoerfferA@messe-duesseldorf.de

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D.SPORTS

D.SPORTS is an organizer, partner, and sponsor of top-class sports in Düsseldorf. D.SPORTS' vision is to establish Düsseldorf as the HOME OF SPORTS—a hub for top-class sports in all its forms. D.SPORTS is a brand with appeal and ambition that stands for quality, stability, courage to embrace new ideas, expertise, and reliability. Its mission is to take sport in Düsseldorf to a new level. From thrilling live events to supporting Düsseldorf's top clubs.

Messe Düsseldorf Group
Messe Düsseldorf is among the most successful trade fair companies worldwide. It hosts around 40 trade fairs including 20 leading international trade fairs at its 613,000 m² exhibition center. In the 18 halls the international market leaders and top decision-makers of various sectors get together every year in order to present and discover innovations, to exchange and network. The sectors of expertise of Messe Düsseldorf include: “Machinery, Plants and Equipment” including metallurgy and foundry technologies (inter alia drupa, K, interpack, glasstec, wire and Tube); “Retail, Trades and Services” (EuroShop, EuroCIS, ProWein); “Health and Medical Technology” (MEDICA, COMPAMED, REHACARE, A+A); “Lifestyle and Beauty” (BEAUTY, TOP HAIR); “Leisure” (boot, CARAVAN SALON) as well as "Mobility" (XPONENTIAL Europe, Flotte!). Add to this numerous conventions, corporate events, conferences and meetings by its subsidiary Düsseldorf Congress. Abroad, Messe Düsseldorf organizes more than 80 events. The corporate group’s global network encompasses 78 international representation for 142 countries and nine international subsidiaries.