Stories
Discover the latest trends and highlights from the diverse world of trade fairs! Here we report on current projects, offer you exciting insights and let the people behind the scenes have their say.
Leading Trade Shows
From Düsseldorf Into the World: Where Beauty Trends Are Born
The beauty industry is getting more and more innovative – and Düsseldorf is the place to experience this shift in real time. The city connects global companies, innovative start-ups and a flourishing community of hairdressers, aestheticians and beauty experts.
Leading Trade Shows
CVC 2025 - From vision to industrial reality
The Circular Valley Convention is drawing to a close: For two days, leading companies, innovative start-ups and thought leaders presented sustainable business models, new technologies and circular industrial processes that are not only feasible but also economically successful.
Exhibition Center & Location
From Vineyards to Ventures: Five reasons why ProWein is a must visit for every wine enthusiast
Düsseldorf is much more than a fashion capital, cultural hub, and trade fair venue. As a wine city, it has long made a name for itself – not least due to ProWein, which has been attracting trade visitors from around the world for more than 30 years. But why is ProWein so relevant for winemakers and wine traders? Here are five compelling reasons.
Leading Trade Shows
The Art of Beauty & Health: New consumer fair for Beauty & Wellbeing in Düsseldorf!
Premiere of the Art of Beauty & Health! Inspiration. Innovation. Wellbeing. For everyone who loves beauty! Experience the new exciting event format under the banner of beauty and health in the heart of the beauty capital Düsseldorf.
Leading Trade Shows
Düsseldorf becomes the center of autonomous technologies
From February 18 to 20, 2025, XPONENTIAL Europe transformed Düsseldorf into the epicenter for unmanned systems and robotics. Around 200 companies from 33 countries showcased their innovations in the field of robotics and autonomous technologies. The trade fair provided the ideal platform for exchange between established market leaders, up-and-coming start-ups, investors, politics and science.
Responsibility
Circular Valley Convention: Spotlight on the Future of the Circular Economy
The circular economy is crucial for a resource-efficient and low-emission future – and it impacts virtually every industry. That’s why Messe Düsseldorf, together with its partner associations, places a consistent focus on the topic.
Leading Trade Shows
Drone Show at XPONENTIAL Europe: “We Want to Demonstrate our Connection with the City of Düsseldorf”
At the first XPONENTIAL Europe in Düsseldorf, trade visitors can expect not only innovations from the fields of uncrewed systems and robotics, but also a very special highlight: a light show featuring 200 drones above the exhibition centre! In our interview, Marco Vorderstemann talks about the idea behind the event and the challenges involved in putting on a show of this kind.
Business Insights
Wolfram N. Diener: ”Trade fairs deepen the relationship with a brand.”
The economy is evolving, and many companies are undergoing transformations that significantly impact their brands. Trade fairs bring these brands and their developments to life, creating unique spaces where customers can directly interact with them. Far more than just events, trade fairs serve as powerful platforms for strengthening brand identity and enhancing visibility.
International
Strategic Bridgeheads: Worldwide Expansion – Done Right
Our (economic) world has become quite complex, making it all the more important to occupy geographically strategic bridgeheads. Messe Düsseldorf has recently expanded its involvement in several countries, including Türkiye, Egypt, and Mexico. In his editorial, President & CEO Wolfram N. Diener emphasizes the advantages of these markets.
International
New Paths in Asia: Tomorrow's Markets, Today's Ambition
For 20 years, before joining Messe Düsseldorf’s executive team, Wolfram N. Diener was a key player in shaping and growing the trade show business in Asia. In his editorial, the President & CEO takes a look at the Asian trade show market and explains why Messe Düsseldorf started its current growth initiative in Asia with a focus on trade shows for the healthcare sector.
Responsibility
Catalyst for Change: Trade Shows as Accelerators of Progress
Trade shows are marketplaces where the agents of change come together and inspire each other with their ideas. We’re experiencing rapid advances right now, particularly in medical technology and healthcare. In his editorial, Wolfram N. Diener, President & CEO of Messe Düsseldorf, explains how society as a whole benefits from this development.
International
Marius Berlemann: “Why We Need to Be Stronger in Asia for the Future.”
Messe Düsseldorf is continuously expanding its strong market position in Asia. Marius Berlemann, Managing director for Operations of Messe Düsseldorf, presented our Asia strategy at MEDICAL FAIR ASIA 2024 in Singapore.
International
From Istanbul to Mexico City: How a Turkish company is on the rise in the global market
Growth markets around the world are increasingly demanding metallurgy and foundry products. The rapid expansion of industry and infrastructure in emerging markets is creating great opportunities for the sector – and necessitates marketplaces around the globe. With "The Bright World of Metals", Messe Düsseldorf offers a wide range of trade fairs in this field.
International
Interview: MDNA – Building Bridges Between the U.S. and Germany
Our subsidiary Messe Düsseldorf North America takes care of the trade fair business on the American continent. Managing Director Tom Mitchell and Executive Vice President Eva Rowe tell us in an interview what special role the company fulfills.
Team & Culture
“A place for encounters": The German House at the Paralympics
The German House opened its doors again for the Paralympics, after serving as a meeting place for fans, athletes, business and politics during the Olympic Games. And once again it was a resounding success, bringing together many different people from many different nations to celebrate diversity and sport together.
International
Wolfram N. Diener: „Internationalization is the path to future success!"
Internationalization and global networking are crucial to successfully facing the challenges of our time. New markets are emerging, innovative technologies are changing industries and global developments are driving us all forward.
International
New markets, new opportunities: CIOSH expands to Thailand with Messe Düsseldorf
Considering the economic trajectory of many Asian countries, the enormous potential there is becoming abundantly clear. Messe Düsseldorf is making targeted efforts in Asia to allow customers and partners to leverage the power of its network. Not least among those steps is the founding of the new regional hub “Messe Düsseldorf for Asia” for the Asian subsidiaries.
Responsibility
Wolfram N. Diener: "Inclusion is a superb example of the vital role trade fairs can play."
Inclusion is playing an increasingly important role in society, including for companies. The topic of participation is present in almost all areas of daily life, from sports to the workplace. In our new video series 'Facing Tomorrow,' our President & CEO, Wolfram N. Diener, addresses exciting topics related to the future of trade fairs.
Leading Trade Shows
drupa 2024: Digitalization and Innovation Drive Printing Industry Forward
The printing industry is on a growth trajectory, heading into a rosy future. With drupa, Messe Düsseldorf offers the sector the world’s largest market platform. It’s the place to experience all the latest trends in digitalization, AI and sustainability – face to face again for the first time in eight years.
Exhibition Center & Location
From Helene Fischer to “Wetten, dass …?”: Special Events at Messe Düsseldorf
Messe Düsseldorf is known for its numerous trade shows. But the Düsseldorf site also regularly serves as a venue for a wide variety of events that have nothing to do with trade shows in the conventional sense. Find out more about the special events that take place at Messe Düsseldorf from the hall managers of Halls 6 and 8b.
Exhibition Center & Location
Trade fair visit with a vacation feeling: Hotel ships expand accommodation offer
Messe Düsseldorf is committed to continuously expanding accommodation options during its trade fairs in Düsseldorf. One great alternative solution: hotel ships. In cooperation with KD, up to 500 additional sleeping places are created during trade fairs.
Responsibility
Rethinking Mobility
The demand for transportation continues to grow. Only innovative technologies can meet this demand, believes a passionate Wolfram N. Diener. In his article, the President & CEO of Messe Düsseldorf dives into the innovation drivers that are kick-starting the mobility of tomorrow – and explains why trade shows are exactly the right place to disseminate these concepts.
Leading Trade Shows
Spirits on trend: ProSpirits premieres at ProWein
No place reflects the trends of the global wine and spirits market better than ProWein in Düsseldorf. The world’s leading trade fair for wines and spirits is constantly reinventing itself and responding to market developments and needs. The most recent example is the new ProSpirits brand world.
Leading Trade Shows
“Flotte!” 2024: Are fleet operators really embracing e-mobility?
Few topics are discussed as passionately in terms of their impact on society as a whole as the shift from combustion engines to electric motors. Industries directly affected by this change are facing major challenges – and the vehicle fleet industry, which will be getting together again this year in Düsseldorf from March 20 to 21 at “Flotte! Der Branchentreff”, is no exception.
Leading Trade Shows
Retail and Robotics: Innovations in Autonomous Robots in Retail
The EuroCIS 2024 will be presenting the latest developments in retail technology in Düsseldorf. On show will be, among other topics, the progress made in the field of robotic technology. With the trade show being held concurrently with XPONENTIAL Europe, our new leading European trade show for uncrewed systems and robotic technology, next year, synergies in both segments will be created.
Leading Trade Shows
Countdown to XPONENTIAL: AUVSI President & CEO Brian Wynne emphasizes the high potential of uncrewed systems
Hardly any industry will be able to work without them: The growing importance of uncrewed systems has prompted Messe Düsseldorf to partner with the Association for Uncrewed Vehicle Systems International (AUVSI).
Responsibility
A Perfect Match: Messe Düsseldorf Shanghai und Borussia Düsseldorf – Videointerview mit Timo Boll, Dang Qiu und Andreas Preuß
Was haben das Messegeschäft und Tischtennis gemeinsam? Neben Eigenschaften wie Ehrgeiz und Durchhaltevermögen ist das vor allem die Präsenz auf dem chinesischen Markt.
Business Insights
Messe Düsseldorf is an Important Incubator for Innovative Start-ups: Interview with Dr. Christian Plenge at MEDICA 2022
Start-ups are the basis for economic growth. New ideas, products, services and business models not only modernise the economic structure, but also create new jobs.
Responsibility
How-to on ‘Sustainable Stand Construction’ at Messe Düsseldorf
Happy #GED2023! Under the heading “We run the meeting places and marketplaces for everyone” the Global Exhibitions Day 2023 raises awareness about the importance of trade fairs and exhibitions for the exchange of ideas, innovations and growth.
International
ProWein goes Japan: the philosophy of the Japanese wine and epicurean culture
Messe Düsseldorf’s international portfolio is growing continuously. This is why wine and spirits professionals from all over the world will meet from 12 to 14 April 2023 at Wine & Gourmet Japan – powered by ProWein.