Düsseldorf’s busy trade fair year
“After the difficult start to the year with the pandemic-related cancellation of boot, we managed to run the complete 2022 trade fair programme by postponing dates,” explains Wienkamp. A total of 14 trade fairs (versus 5 in the previous year), 11 guest events (vs. 3) with 21,657 exhibiting firms (vs. 5,906) and 817,498 visitors (vs. 266,329) took place. Add to this, the 187,000 participants (vs. 110,160) attending the 783 congresses, corporate events and meetings (vs. 318) organised by subsidiary Düsseldorf Congress.
In 2022 Messe Düsseldorf rejoiced at four new events at its homebase: decarbXpo, revolving around the currently red-hot topics industrial decarbonisation and energy efficiency as well as three guest events. Solar Solutions, the leading trade fair for solar professionals in North Rhine-Westphalia, also picks up on the energy and CO2 themes while ‘therapie Düsseldorf’ hones in on the accelerating demographic change by extending the ranges of REHACARE, the world’s largest trade fair for rehabilitation and care, with a platform for therapy, fitness and training. In addition, the vintage car and nostalgia festival Classic Days staged “on the greens” of trade fair parking lot P1 complements the portfolio of leisure trade fairs comprising boot and CARAVAN SALON. All four events will also be organised this year again in Düsseldorf. Add to this TISSUE WORLD (28 – 30/3/2023) another new guest event.
This year a total of 28 trade fairs (of which eleven are guest events) are planned in Düsseldorf. Highlights include the world’s biggest investment goods fair for retail, EuroShop (26/02 – 2/3), the global No.1 of the packaging industry, interpack (4 – 10/5), as well as the trade fair quartet of the “Bright World of Metals” comprising the leading international trade fairs GIFA, METEC, THERMPROCESS and NEWCAST (12 – 16/6).
More and more digital offers
With a view to developing trade fairs further in a future-oriented way, the company is increasingly expanding its digital activities. Bernhard J. Stempfle, Managing Director Finance and Infrastructure, underscores the relevance of these investments: “Trade fair content must also be available in digital format these days. This increases the benefit for visitors, the reach for exhibitors and will secure the leading position of Düsseldorf’s No. 1 trade fairs in the future.” The new exhibitor profile introduced in 2022, for example, offers even more attractive presentation possibilities for companies. Like with a search engine comprehensively edited profiles – with news and product videos, for example – are displayed with preference. This allows companies to be found in a more targeted manner and helps users find better content.