Messe Düsseldorf stages leading international trade show Tissue World for the first time

Tissue World, the world’s biggest trade show and conference for tissue production, will celebrate its German premiere at the premises of Messe Düsseldorf from 28 to 30 March. Informa Markets, the world’s largest exhibition organiser, has selected Düsseldorf to host the European edition of this leading international trade show because of the excellent location conditions. On the three days of the show more than 140 exhibitors will present their product innovations and latest technical solutions. With Tissue World  Messe Düsseldorf continues to expand its portfolio of international guest events. 

Düsseldorf, 27 March 2023. For 30years Tissue World has been the world’s biggest international trade show for paper tissue production. Now the European edition of this leading international show and conference will come to Germany for the first time. Market leading companies from the entire spectrum of the industry will participate: from raw material suppliers and experts for stock preparation, machinery suppliers, manufacturers of packaging and enveloping systems to OEM producers and suppliers specialised in tissue paper.

“We are delighted to welcome the world’s largest trade show organiser Informa Markets with Tissue World Düsseldorf to our exhibition centre for the first time”, says Wolfram N. Diener, President & CEO of Messe Düsseldorf, and adds: “This evidences the great appeal and excellent international competitive position of Messe Düsseldorf as well as of the business location Düsseldorf and North Rhine-Westphalia.” Previously, the European Tissue World, which is organised every two years, was held in Barcelona and Milan. The decision to opt for Düsseldorf as a new venue is the result of a comprehensive location analysis, reports Tom Hill, Event Director of Tissue World at Informa Markets. “Much of our industry is based in Germany, and Düsseldorf is an excellent location. Messe Düsseldorf offers us not only a site boasting the best technical equipment and ideal connectivity – but also an attractive city”.

New challenges for the industry
The event in Düsseldorf is the first European Tissue World held since the Covid pandemic. It will take place at a very important point in time for the sector, which posted a global retail volume of approx. US$ 89.7 billion in 2021. The growing importance of sustainability, rising energy costs and the impact of the pandemic present tissue producers and their upstream suppliers with new challenges. Circular business models as well as environment-friendly manufacturing processes and products are becoming increasingly important. The strategies adopted by the industry to respond to this change in demand include the development of a sustainable supply chain, the reduction of non re-usable plastic packing and the use of alternative fibres. “At Tissue World visitors not only find the products, technologies and services enabling them to make their businesses future-proof”, explains Tom Hill. “The trade show is also a perfect platform to network with market leaders and industry experts, exchange ideas, find hands-on answers to profitability and sustainability issues”.

High-calibre expert conference complements the exhibition
An expert conference will also form an integral part of Tissue World this year. At lectures, panel discussions and symposia the most important questions of the industry will be discussed and approaches for solutions will be developed. What sustainable options does the industry have to prepare for an insecure future? How can innovation mitigate risks? How can businesses prepare for rising energy prices and what help is available to them? What new mega trends are visible on the horizon? These and other questions will be answered by more than 40 industry experts as part of the conference. Martin Krengel, CEO of the WEPA Group, will be on board as a keynote speaker.

“As Messe Düsseldorf we share Tissue World’s great demand for innovation and sustainability and are therefore especially pleased to become the European home for this business community,” says Wolfram N. Diener, and goes on to say: “As part of our push to develop new business we aim to bring further attractive guest events like Tissue World to the Rhine in future”.

Media Contact:
Dr. Andrea Gränzdörffer
Director Corporate Communications / Press Spokesperson
Phone: 0211/4560-555
Email: graenzdoerffera@messe-duesseldorf.de

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