For EuroCIS 2019 – The Leading Trade Fair for Retail Technology – Messe Düsseldorf has a renewed digital service in store: the optimised trade fair App. Visitors can now access information on individual trade fairs even faster, more easily and conveniently – both online and offline. And the Apps of the forthcoming events of Messe Düsseldorf will now also gradually be re-launched.
They are handy and popular tools when visiting trade fairs: the Apps of Messe Düsseldorf. Here visitors can find out about the respective event and organise their visits to the trade fair. Since 2011 Messe Düsseldorf has offered this service, which will now be subjected to a gradual re-launch. The visitors of EuroCIS – The Leading Trade Fair for Retail Technology – from 18 to 21 February 2019 will be the first to benefit from all the new features of the App. These include a more up-to-date design, a more intuitive graphical user interface – and, hence, greater user friendliness. The new technical basis ensures a future-proof solution that always allows new functionalities to be added.
This reorganisation of Apps especially benefits the visitors of Messe Düsseldorf. When opening the application users no longer get to see a list of all exhibitors but a dashboard. This graphical user interface serves as a main menu and provides an overview of the complete content of this App: exhibitors, products, hall plans, ‘MyOrganizer’, programme and news.
In ‘MyOrganizer’ visitors can draw up a personal list with their favourite exhibitors. Thanks to the interactive hall plan, which is integrated into the App, these are easy and quick to locate. Another advantage is synchronisation of the exhibitors in ‘MyOrganizer’. All the favorites selected on the web portal of a trade fair are simultaneously transferred to the App. Thanks to push notifications the users receive recommendations for special highlights at the trade fair.
The new technical basis of the App is a future-oriented solution to add successively new functions. “The further development of our Apps is a key component to offer our customers optimal digital services,” says Dr. Christian Plenge, Head of the ‘Digital Strategy and Communication’ Division at Messe Düsseldorf, and adds: “Digitalisation is a dynamic process that will never be completed. And this is why we also continually develop our Apps ever further. For us new functionalities are in the foreground – always in the interest of our customers.”
The new EuroCIS App will be available from the App Store and Google Play with immediate effect:
www.eurocis.com/appThe next re-launches are soon scheduled to kick off the ENERGY STORAGE EUROPE and ProWein trade fair.
